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What Is Online Reputation Management

Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.

Online Reputation Management will avert negative buzz, safeguard and nurture your brand equity, impact sales and revenue Reviews Represent Reputation Online reviews are crucial for today's businesses. Several studies show that reviews can greatly impact a brand's reputation, and consequently sales. They are widely read and can influence people's purchase decisions. This means rebuilding or reinforcing your online reputation is about the promotion of positive reviews: highlighting what's good.

Why is ORM Important to your Business?

Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.

Maintaining the reputation online is important for the business and for the goodwill of the business. It is equally important while starting a new business. Its importance can be listed as follows:-

The buying preferences of the people depend largely upon the search results. Before buying a product, they prefer to look for it online to know the customer reviews or to know more about the brand. If they find too much negative content about a brand, then they prefer to stay away from the brand.



Anyone can give a feedback about you online without being adversely affected in reality. At times, even competitors do this deliberately to spoil your online reputation. Your ex-employee or someone with whom you had grudges in the past might even try to post negative remarks about you online to hamper your flourishing business.



The buying preferences of the people depend largely upon the search results. Before buying a product, they prefer to look for it online to know the customer reviews or to know more about the brand. If they find too much negative content about a brand, then they prefer to stay away from the brand.



Every online activity is being recorded online. Your emails, messages and conversations through social media are in store online even if you delete them. Be careful while interacting with customers or posting something online. You might delete it instantly but it might backfire on you.



Good content is always beneficial for you. By using online reputation management services , if you are able to eliminate the negative content online, you will be able to enhance your business instantly.



Benefits Of Online Reputation Management

Higher trust

Brands with a good online reputation are trusted more because people depend on the opinions of others. If people appear to trust a company or person, others are likely to follow with the same sentiment. Research shows that 83% of people trust brand recommendations from friends, and nearly 70% trust consumer opinions more than paid advertisements.

More profitable

Companies with good online reviews tend to attract more business. In fact a restaurant that displays an extra half-star rating will sell out 19 percentage points (49%) more often. Other businesses benefit in much the same way from a good online reputation.

Better talent

People want to work at a good company that is "going places". They trust the opinions of current and past employees. Along with workplace reviews, positive content online leads to a feeling they might have a bright future at your company. Companies with better reputations tend to attract more, and therefore better, talent.

Less risk

Companies with bad online reputations tend to earn worse reputations. This may be because of systemic problems within the company but it may also be the reputation management version of the "broken window theory". The theory states (basically) that a warehouse with broken windows tends to attract more vandals.

Online Reputation Statistics help illustrate


90% of consumers say their positive reviews have influenced their purchase decisions.



65% of internet users see online search as the most trusted source of information about people and companies

85% of consumers use the internet for research before making a purchasing decision

79% of consumers place equal weight on both online reviews and personal recommendations

58% of Fortune 500 executives believe reputation management should be a core part of every organization’s marketing and branding strategy

84% of marketers believe that building trust will be the primary focus of future marketing campaigns

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