Running a business in today's market with any kind of success is impossible without some form of advertising on the Internet with a content writer. Whether you have a brick-and-mortar establishment in your neighborhood or own an online business, advertising and other kinds of written content that is visible on the Web is vital for your success.
While you might think that owning a sleek, well-designed page or having a lot of fans on your Facebook fan page means that you're succeeding, it is profit and Web traffic that tells the tale, and this is why you should consider hiring a content writer for your business. These writers, who are skilled at the art of persuasion through the written word, can help you grow your business in ten ways that you never thought possible.
Enhancing Your Website
Investing in a copywriter will ensure that the content on your page is just as effective as the design of your site. If you hired a Web designer for your site in order to make sure it catches the eye, the money spent will be wasted if you cannot draw any traffic and make a profit. People who click on the link to your site will only give you a few moments to convince them to stay and read further, so it is vital that the written content on your site is just as high quality as the graphics, photos, and animation.
Hiring a search engine optimization (SEO) content writer will optimize the keywords for your site, allowing your website to rank higher on sites like Google and Yahoo. SEO experts can also ensure that the keywords you choose are used efficiently, avoiding flagging and penalties from SEO algorithms like Google Penguin. More-efficient SEO usage will also allow your articles to rank higher in a number of online directories, which will also help drive traffic to your site
Increasing Your Social Media Presence
Today's businesses always thrive when they are highly visible on social media sites. Sites like Facebook, Twitter, LinkedIn, and other social media pages can help your business grow and allow you to reach a wider audience. When you hire a content writer for your website, he or she can create a fan page on Facebook, run a Twitter business account, and build a social network around your business that will allow it to grow exponentially.
Content writers have the ability to spin one topic in a number of ways, so when you hire one to write about your product, they will be able to come up with a variety of topics for your social media pages. For example, if you sell organic dog food and shampoo, not only will they be able to attract pet owners to your site but also professional animal trainers, groomers, and veterinarians by showing each of them how your product will benefit them.
Using Twitter has helped thousands of businesses grow in the past, especially small online businesses that cannot afford a large advertising budget. A Twitter account is free for anyone, whether it's a personal account or for a business, and a copywriter can make use of the 140-character limit by crafting announcements about your page or reminding people to visit it on a daily basis. Twitter also allows you to post links without compromising the character limit, so a link back to your site can always be included.
Streamlining and Organizing Your Website
Even if you have a great website design, your landing page has to let the customer know right away what you are selling and how it will benefit them. This is the essence of what the copywriter does: using the written word to persuade people to buy a product. Not only will they use SEO in order to increase traffic to your site, they will keep customers on your page with an effective pitch in order to make a sale or persuade people to sign up for news, events, discounts, and more.
A good content writer will do more than just create content for you. They can also edit and modify content that you create yourself, acting as your editor. They can check your grammar, punctuation, sentence style, and flow, ensuring that the voice and tone you have chosen for your post is appropriate, and making suggestions about how to change it when it is not.
Creating Effective Blog Posts
Having a blog for your business is one of the best ways to ensure that your site's ranking on major search engines remains consistent. When Web pages don't post fresh content on a regular basis, their rankings slip, and blog posts are the simplest and most-effective way to make sure they remain high. When you hire a copywriter to write a weekly or monthly blog, they will come up with engaging and fresh content for each post, keeping your readers coming back to the site for updates.
A Multi-Faceted Tool for Your Business
Hiring a content writer can do more than just boost your website rankings and increase your profits. This decision will also free up hours of time that will allow you to help your business grow by discovering ways to improve your products and customer service. There is no single factor that will help your business succeed, but the service of a copywriter is a valuable tool that will increase those chances in ways that may ultimately surprise you.