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How is Bing Search Engine Done?

Similar to Google AdWords, Bing Ads uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.

Bing Ads allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic. As of November 2006, no other PPC advertising system has a similar feature. Similarly, Bing Ads allows advertisers to run their ads on specific days of the week or certain times of day.

Benefits Bing Search Engine Done?

Many businesses see the value of paid advertising across Google’s AdWords, however many overlook Bing Ads as a lesser, and unnecessary alternative. Whilst we wouldn’t advise investing your marketing budget solely in Bing alone, it can prove an effective component of a digital strategy.

Regardless of Google being the number one search engine across the globe, Bing should not be underestimated. 1 in 3 people in the US are recorded to be using Bing when searching for products, services and consumer queries online. That’s 33% of the market, equating to 6.2 billion searches per month in the US alone.

Cheaper Cost-Per-Click

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User Demographic

Bing also offers a user demographic that could be used to the advantage of a wide variety of products. One third of users have a household income of $100,000 or more, 45% are married, 33% single, 52% are over 45 and there are slightly more females than males.

Search Demographics

Google’s Demographics for Search was launched earlier this year, Bing already was nearly a year ahead in offering the service. This allows you to tailor you campaign targeting settings by gender and age demographic data, based on MSN users’ data.

Better Device Targeting

Bing also offers a user demographic that could be used to the advantage of a wide variety of products. One third of users have a household income of $100,000 or more, 45% are married, 33% single, 52% are over 45 and there are slightly more females than males.

Bing Ads provides a number of great advantages and benefits to businesses and advertisers that Google has not yet utilised. Continuing to update and improve their platform Bing looks likely to advance their growth into the global search market and secure their presence. It’s time advertisers looked further than AdWords and made use of the low CPC’s, search demographics and device targeting Bing has to offer.

Frequently Asked Questions


How do I get started?

Sign up for Bing Ads.



Which keywords should I choose?

You have a few options to help choose your keywords. First you’ll want to think of the terms one of your customers might use to search for your products and offerings. Those search terms are a great starting point. Then you can use tools right in your account to find more keywords. Within Bing Ads, click Campaigns on the top of the page, click the Keywords tab, and then click Add Keywords. This will let you:
◦ Search for new keywords based on one you enter.
◦ Search a website for keywords.
◦Search your destination URLs for keywords.

Is Bing Ads right for my business?

All types of businesses find value and success with Bing Ads. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Bing Ads has solutions for you.



I already appear in search results for free. Why should I pay for advertising?

Your current customers may search for your business by name, making it easy to find you in search results. But customers you’ve yet to reach are more likely searching for general terms that wouldn’t necessarily bring up your business in search results. Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach.



How can I keep my costs down?

While your first instinct may be to lower your budget, first try lowering your maximum bids. Yes, this could mean fewer customers visit your site. But if you increase your quality score and build ads with a strong performance history, you may be able to win a good ad position with a lower bid. That would lower your cost per click and help stretch your budget.



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